Choosing a WhatsApp API Service Provider

With the development of technology and the internet, the way we communicate has changed. Since the growth of personal devices and mobile phones, a variety of communication tools have gained popularity. Among these, Whatsapp, an instant communication app, has seen the biggest rise in the last 6 years. Today, it is one of the most frequently used instant messaging tool, with more than 2 million users across 180 nations.

The popularity of WhatsApp has also led to the widespread use of the business-oriented WhatsApp official API services in the commerce and service industry. Let us see what these services offered by WhatsApp are and why using them can help your business scale and become an organization.

WhatsApp is a privately owned instant messaging app. The popularity of WhatsApp lies in its diverse user base. Since the app is popular across the world and uses the internet to pass messages, it has become easier for users to talk to other users regardless of their distance with only an internet connection. Its versatility allows you to send audio messages, view-once videos, and images, create groups, video call an individual or an entire group, and more, which was not possible in other apps. It has also led to the rise of WhatsApp’s official API services. These services are widely used by businesses, big and small, to improve their customer relations and communication among the organization.

Even among the BSPs, there are different plans and features offered, this is why it is recommended that you thoroughly research before considering any reliable BSP to access the WhatsApp official API

In technical terms, applications can connect to other systems to obtain or modify the information they contain via Application Programming Interface services. Also known as API, these programs operate as gateways to the original servers. A framework or toolset that supports the architecture and operation of API services is known as “API as a Service.” In simpler words, an API acts as a feature-rich layer to communicate between two or more computer programs.

The WhatsApp official API by Meta allows companies to incorporate different WhatsApp APIs in India provided by third-party companies. These third-party API providers are called BSPs or WhatsApp Business Solution Providers. There are more than 50 BSPs across the world that are recognized by WhatsApp for their services.

Even among the BSPs, there are different plans and features offered, this is why it is recommended that you thoroughly research before considering any reliable BSP to access the WhatsApp official API.

Some of the widely popular and reliable providers of WhatsApp API in India include the following:

Gupshup conversational API is not limited to WhatsApp business and can be used across various other renowned channels as well. It can offer improved marketing campaigns for almost half the customer acquisition price, using smart messages and alerts on a variety of subjects while accommodating permissions selected by the customer.

Your business can use Gupshup to set up and execute campaigns, confirmations, notifications, alerts, delivery updates, and re-buy or subscription reminders. Their intelligent commercial API can allow you to showcase appropriate products easily on WhatsApp official API.

Gupshup claims to raise the upsell and cross-sell revenue by 62%, while decreasing the time taken to resolve queries by up to 32%.

A flexible and feature-rich service Twilio is a part of Meta’s list of specialist marketing partners. Slight technical understanding is necessary in order to bring out the most ideal features that it can accommodate for your business.

Twilio includes a Flex Cloud platform that enables organizations to combine phone, SMS, WhatsApp, and live chat and it can be modified by businesses as per their needs.

Appropriate for companies of all sizes, WATI offers options that are tailored to each business niche. To help businesses find a plan that works for them and learn more about their service, WATI offers a free trial of their services.

In addition to offering a common inbox for customer support, WATI has a few other quite distinctive characteristics. One of these enables customer service representatives to offer assistance while traveling to and from any location. On WATI, automated messaging is made possible by a chatbot developed by the company to set up quickly with little additional coding by the clients.

Companies can engage with customers using Callbell, an easy-to-use, chat service. Additionally, it enables them to organize and control their sales or service teams. The capacity to initiate chats with consumers, report, examine chat history and provide automated responses during holidays are among Callbell’s main attractions.

Organizations may interact via many platforms like Facebook Messenger, Instagram, Telegram, and WhatsApp with the help of Callbell. Additionally, it enables the addition of unique chat plugins to client websites, enabling direct customer or prospective communication from their sites.

Kaleyra is a customer support centric API based platform that can help you improve customer service and sales across different communication platforms. It offers different services, such as SMS services that include sending OTPs, transactional messages and promotions. Voice services that consist of call forwarding, IVR, call recording, call masking etc., and setting up Chatbots. Their WhatsApp Official API services include interactive messaging, multiple media attachments to showcase your products, excellent chatbots, supports more than 40 languages, encrypted messaging and more.

Textlocal is the oldest and most widely used WhatsApp API in India. Its various features include SMS campaigns, SMS campaigns with attachments & mobile-friendly marketing solutions like short URLs and surveys, instant delivery and click reports, WhatsApp API and SMS solutions for two-way communication with clients, integration of large teams, and missed calls, and dual VMNs.

The pricing of various plans for companies is given on their website itself, allowing you to consider the ideal plan for your establishment.

Wa Chatty is an API service that helps businesses connect to various WhatsApp API service providers. They also directly help clients access the Meta (Facebook) WhatsApp Cloud API tools and other WhatsApp Business services. WA Chatty is a one-stop solution for all your WhatsApp Official API related questions and needs. The WA Chatty includes a team of experienced and dedicated professionals, helping entrepreneurs and businesses across three locations: India, UK, and UAE.

WA Chatty’s GUI is a very user-friendly and easy system that allows businesses to take full advantage of the enriched WhatsApp Official API. WA Chatty offers a personalized chatbot that can be modified according to the company’s requirements, this can help you automate the bulk of sales or customer services. WA Chatty offers features such as template messages or blast messages for efficient promotion and higher brand recall among clients.

A nifty feature offered by them also allows you to greet customers on special occasions while promoting your business and sharing information about festive offers easily. WA Chatty allows you to send messages to clients with different media such as PDFs, GIFs, Images, videos, and more. Their convenient API can also integrate your pre-existing or future CRM softwares which can further increase efficiency in your sales and service departments. The WA Chatty’s API is very easy to integrate with the WhatsApp official API, allowing you to start using it merely 24 hours after the initial setup.

WhatsApp is a popular instant messenger that connects people across the world. It can be a great boon for your business with the correct WhatsApp official API as a service provider. Such services improve intra-organizational communication and offer ways to improve the efficiency of your marketing campaigns. Even the sales, customer service, and future business development for your firm can be improved if you use the WhatsApp Official API. Some of the excellent API providers and BSPs mentioned in this article include:

• Gupshup
• Twilio
• WATI
• Callbell
• Textlocal
• Kaleyra

Similarly, you can consider WA Chatty to find your ideal API services. WA Chatty also provides top-notch WhatsApp Official API services for your sales, customer service, marketing and other business needs.

Not only can including the WhatsApp official API in your technical business toolbox increase clientele, but also improve the quality of work among your